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Seize It Boldly

January 1st, 2020 marked the second time that Charlie Munger lived through the 20s. As it happens, it was also the man’s 96th birthday. Just 4 years later he would have turned 100 years old, though, unfortunately, he passed away just weeks before reaching this centennial feat. In the days following his death, business papers were full of stories of the man who so nearly made it to 100. But, for all intents and purposes, he did live to 100, in the same way John D. Rockefeller

How to Build a Hypochondriac

Give them ready access to all the possible diseases known by science. Along with access to the world’s diseases, it’s important to also provide gruesome detail on the potential risks of having certain diseases. Put them in a society which benefits financially off fear. Flood their TVs, smartphones, and computers with ads describing newly discovered diseases accompanied by (conveniently) a drug that will help to treat that disease. In crafting the advertisement, ensure that sy

Steve Jobs tried to buy them in 1982. How Adobe became a software giant.

In the 1990s corporations across America started to look for solutions that would allow them to transmit electronic documents among people within their organization as well as to their customers and suppliers. Up until that time there were no standardized methods for sending and storing digital records and dozens of software companies were competing to find the answer. The solution came when in 1993 Adobe introduced what it called a Portable Document Format, or PDF, which qui

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